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Growing interest in environmental issues has stimulated Canada’s environmental sector, creating new opportunities for green careers. The demand for trained personnel in the environmental sector is increasing faster than the pool of qualified candidates. Stimulating interest in the environment among young people as they make their initial career decisions is the key to increasing the supply of graduates from environmental programs.
The environmental sector includes a variety of occupations that “seek to manage the use of, impact on, and enhance the sustainability of the environment.” [1] Activities in the environmental sector include monitoring and governance, the development and supply of environmental products and services, and the dissemination of environmental information.
ECO Canada, an organization specializing in research, training and certification of environmental careers, estimates that 530,414 people were employed in the environmental sector in 2006.[2] The demand for environmental employees is expected to increase by 8.1%, reaching more than 570,000 in 2011.[3] While the environmental sector faces an increase in the demand for highly skilled professionals, the number of graduates from environmental post-secondary programs has declined in recent years. Post-secondary programs in environmental areas reported a 9% decline in graduates between 1999 and 2005, compared to a 24% increase in the overall number of university graduates in Canada.[4] Low enrolment and graduation numbers are expected to contribute to labour shortages in the environmental sector. For example, it is estimated that 3,195 job vacancies will remain unfilled this year in the meteorological field alone.[5]
Agrometeorology, Forest Meteorology, Operational Meteorology, Air Chemistry, Forensic Meteorology, Road Weather, Air Quality, Hydrometeorology, Solar Energy, Biometeorology, Meteorological Instrumentation, Meteorology Training, Boundary Layer, Meteorological Observation, Weather Modification, Broadcasting Weather Information, Marine Meteorology, Wind Energy, Climatology, Meteorology Service Delivery [6]
In order to understand why young people do or do not choose to enrol in environmental programs at the post-secondary level, it is important to understand the factors that influence their initial career choices.
Numerous factors influence career choices among young people. Research suggests these factors can be grouped into eight categories: socializers; abilities and self-concept; career-related experiences; job-related factors; availability of career information; societal and cultural influences; demographic factors; and values and identity .[7]
Socializers refer to parents, family, teachers, counsellors, peers, friends and other role models who influence adolescents’ career decisions and choices. Socializers may influence young people’s decisions in a variety of ways. Specifically, choices might be affected by parental education, profession and work-related experience, parental and peer support, the degree to which parents are involved in the career decision-making process, stereotypes and perspectives that parents have regarding particular careers, career choices made by friends, suggestions and support from teachers and counsellors, as well as role models within the family, school or community. [8], [9], [10], [11], [12], [13] While schools can play an important role, studies suggest that when it comes to career decisions, students are more likely to turn to parents and friends than teachers.[14], [15]
Students’ abilities and their self-concept also influence their career decisions. Specifically, students’ career choices are influenced by their own beliefs about their skills and abilities, perceptions of barriers and outcome expectations, their interests and academic achievement, and motivation.[16], [17]
Career-related experiences can influence career choices. Young people who participate in career education and work-experience programs develop career skills and a better understanding of career decision-making processes and pathways.[18], [19] For example, students who participate in Earthwatch Institute's Student Challenge Awards Program show positive changes in their views of science and an increased interest in pursuing science-related education and career pathways.[20] Studies suggest that subject-specific programs such as math programs for gifted students, science and engineering outreach programs, and science programs for girls increase students’ interest and knowledge of subject area concepts and stimulate interest in related careers.[21], [22], [23], [24] Other meaningful career-related experiences include career fairs and workshops, experiential learning opportunities, volunteering and leadership activities, interactions with community members and mentoring.
Career choices are influenced by a number of societal and cultural factors, such as social policies, career stereotypes held by students and parents, and media. Furthermore, young people’s career interests and decisions are influenced by the norms and expectations of the dominant culture, their immediate family, their ethnic community and various educational environments.[25], [26]
Gender stereotypes can have a powerful influence on career decisions. For example, in a survey of occupational sex-role stereotypes conducted in the United Kingdom (U.K.), researchers observed that both boys and girls tend to prefer jobs that are dominated by their own sex and which they consider to be gender appropriate.[27]
The literature also identifies a number of job-related factors that influence young people’s career decision-making processes. Potential working schedules, level of stress involved, salary, benefits, opportunities for creativity and leadership, and associated status are all important factors. Studies also show that career decisions are affected by the current state of the labour market and prospects for future stability and security.[28] The required education and skill set also influence youth’s decision-making.[29], [30]
Availability of career information can have a large effect on students’ career choices and attitudes. Studies show that the majority of adolescents do not understand what decisions they need to make about their futures, how to search for career information or what steps are involved in career planning.[31]
Demographic factors such as race/ethnicity, socioeconomic status, gender and disability status can all influence the career choices of young people. For example, the research indicates that there are differences among racial/ethnic groups regarding perceptions of opportunities and barriers related to career pathways.[32] Specifically, the barriers perceived by minority students include financial problems, pressure to perform academically, negative cultural stereotypes and discrimination in their future jobs.[33]
Finally, personal values and identity are among the influential factors that frame career choices. These include, for example: a desire to help others; to solve social and environmental issues; to make a contribution to the well-being of the local community; as well as emotional connections emerging from past experiences.[34],[35]
Overall, factors that influence environmental career choices are similar to factors that affect career choices in general. However, there is one clear exception: young people pursuing green careers, as well as practitioners currently working in the field of environmental education, name environmental concern and personal values as one of the primary factors that influence their career interest.[36]
In a recent study by the Canadian Council on Learning, representatives from provincial ministries of education, universities, environmental education associations and career-education providers were interviewed regarding factors that influence career decision-making in general and environmental career decision-making in particular. While socializers and job-related factors were seen by interviewees as the most influential factor for career choices in general, the primary driving forces behind environmental career choices were personal values such as a sense of responsibility, community-mindedness, ethics, aesthetics and social awareness. The majority of the interviewees believed that students choose green careers primarily because of their personal interest in environmental issues, strong emotional connection toward the environment and passion about the environment and environmental issues.[37] (See Figure1)
The study also indicates that the availability of career information and materials plays an important role. Because the environmental sector is very broad and includes multiple professions, students (and teachers) may not be familiar with many green occupations. In fact, some communities may not have examples of such careers, companies or local professionals who can serve as role models for young people.
Furthermore, adults working in the environmental field report that their personal experiences with the environment and with environmental issues stimulated their initial career interest. For example, a study of 363 adult environmental educators in the U.K., Canada and Australia identified the following factors that influenced their awareness of and interest in environmental issues:
The research on career choices in the environmental sector provides a number of lessons on how to encourage larger numbers of young people to pursue environmental careers in order to meet the need for skilled personnel in that sector.
Developing engagement and deep connection to the environment. Personal concern about the environment has been identified as one of the main motivators for students pursuing environmental careers. Experiential activities—such as outdoor programs, field trips and summer camps—can stimulate a sense of empowerment and interest in environmental work.
Educating students about the process of career decision-making. While a variety of career awareness tools and resources are available (e.g. career-education programs, workshops, conferences, websites, online databases and online workshops) students require guidance to navigate through and make sense of this information. Over-exposure to numerous career resources without proper guidance can lead to career indecision and anxiety. In addition to career-related information, many students also need assistance in learning how to engage in the process of career decision-making.
Focus on elementary- and middle-school years. Childhood outdoor and educational experiences often have an impact on future career choices and interest in environmental issues. Environmental education programs at the elementary and middle-school level can be powerful motivators, stimulating students’ interests and developing the values that lead to a career in the environmental field.
In order to meet Canada’s growing need for trained personnel in the environmental sector, it is important to provide meaningful environmental experiences and to facilitate informed career decision-making among young Canadians.
[1] ECO Canada, Expansion, Update, and Maintenance of the National Occupational Standards for Environmental Employment (2003) (Calgary, Alberta: ECO Canada, 2004).
[2] ECO Canada, Profile of Canadian Environmental Employment, 2007, Environmental Labor Market Research (Calgary, Alberta: ECO Canada, 2007).
[3] ECO Canada, Labour Market Transition: A Remedy for Labour Shortages in the Environment, Environmental Labor Market Research (Calgary, Alberta: ECO Canada, 2007).
[4] ECO Canada, University graduation and enrolment for environment-related programs, 1999-2005, Environmental Labor Market Research (Calgary, Alberta: ECO Canada, 2008).
[5] ECO Canada, Changing Climate: Canadian Meteorological Employment (Calgary, Alberta: ECO Canada, 2005).
[6] ECO Canada, Changing Climate: Canadian Meteorological Employment.
[7] Canadian Council on Learning, Environmental Education in Secondary Schools: Career Choices and Perceptions. Report for ECO Canada (Vancouver, B.C.: 2009).
[8] L. Malmberg, J. Ehrman & T. Lithen, "Adolescents’ and parents’ future beliefs," Journal of Adolescence, 28(6) (2005): 709–723.
[9] L. Nota, "Career search self-efficacy, family support, and career indecision with Italian youth," Journal of Career Assessment, 15(2) (2007): 181–193.
[10] L. B. Otto, "Youth perspectives on parental career influence," Journal of Career Development, 27(2) (2000): 111–118.
[11] A. Alliman-Brissett, S. L. Turner & T. M. Skovholt, "Parent support and African American adolescents’ career self-efficacy," Professional School Counseling, 7(3) (2004): 124.
[12] P. Mani, "Contextual factors that influence the career decision-making process for Indo-Canadian young women entering the social sciences," Canadian Journal of Career Development, 5(1) (2006): 4–11.
[13] J. L. Quimby, N. D. Seyala & J. L. Wolfson, "Social cognitive predictors of interest in environmental science: Recommendations for environmental educators," Journal of Environmental Education, 38(3) (2007): 43–52.
[14] A. D. Bardick, K. B. Bernes, K. C. Magnusson & K. D. Witko, "Junior high career planning: What students want," Canadian Journal of Counselling, 38(2) (2004): 104–117.
[15] J. F. Domene, J. D. Shapka & D. P. Keating, "Educational and career-related help-seeking in high school: An exploration of students’ choices," Canadian Journal of Counselling, 40(3) (2006): 145–159.
[16] M. M. Bleeker & J. E. Jacobs, "Achievement in math and science: Do mothers’ beliefs matter 12 years later?," Journal of Educational Psychology, 96(1) (2004): 97–109.
[17] P. A. Creed, W. Patton & L. Prideaux, "Predicting change over time in career planning and career exploration for high school students," Journal of Adolescence, 30(3) (2007): 377–392.
[18] L. M. Abraham, "What do high school science students gain from field-based research apprenticeship programs?," The Clearing House, 75(5) (2002): 229–232.
[19] A. Hirschi & D. Lage, "Increasing the career choice readiness of young adolescents: An evaluation study," International Journal for Educational and Vocational Guidance, 8(2) (2008): 95–110.
[20] L. M. Abraham, "What do high school science students gain from field-based research apprenticeship programs?," The Clearing House, 75(5) (2002): 229–232.
[21] M. Maxwell, "Career counseling is personal counseling: A constructivist approach to nurturing the development of gifted female adolescents," Career Development Quarterly, 55(3) (2007): 206–224.
[22] M. L. McMahon, B. Limerick & J. Gillies, "Mentoring as a career guidance activity: Fostering non-traditional career exploration for girls," Canadian Journal of Career Development, 3(1) (2004): 5–11.
[23] K. A. Fadigan & P. L. Hammrich, "A longitudinal study of the educational and career trajectories of female participants of an urban informal science education program," Journal of Research in Science Teaching, 41(8) (2004): 835–860.
[24] L. Anderson & K. Gilbride, "The future of engineering: A study of the gender bias," McGill Journal of Education, 42(1) (2007): 103–117.
[25] N. Ferry, "Factors influencing career choices of adolescents and young adults in rural Pennsylvania," Journal of Extension, 44(3) (2006) (accessed June 18, 2009).
[26] P. Mani, "Contextual factors that influence the career decision-making process for Indo-Canadian young women entering the social sciences," Canadian Journal of Career Development, 5(1) (2006): 4–11.
[27] L. Miller & R. Hayward, "New jobs, old occupational stereotypes: Gender and jobs in the new economy," Journal of Education and Work, 19(1), (2006): 67–93.
[28] S. J. Ball, S. Macrae & M. Maguire, "Young lives, diverse choices and imagined futures in an education and training market," International Journal of Inclusive Education, 3(3) (1999): 195–224.
[29] A. Taylor, "'You have to have that in your nature': Understanding the trajectories of youth apprentices," Journal of Youth Studies, 11(4) (2008): 393–411.
[30] R. J. Alston & J. L. Hampton, "Science and engineering as viable career choices for students with disabilities: A survey of parents and teachers," Rehabilitation Counseling Bulletin, 43(3) (2000): 158.
[31] H. E. Julien, "Barriers to adolescents' information seeking for career decision making," Journal of the American Society for Information Science, 50(1) (1999): 38–48.
[32] N. A. Fouad & A. Byars-Winston, "Cultural context of career choice: Meta-analysis of Race/Ethnicity differences," Career Development Quarterly, 53(3) (2005): 223–233.
[33] P. Henry, "Educational and career barriers to the medical profession: Perceptions of underrepresented minority students," College Student Journal, 40(2) (2006): 429–441.
[34] J. Hemsley-Brown, & N. H. Foskett, "Career desirability: Young people’s perceptions of nursing as a career," Journal of Advanced Nursing, 29(6) (1999): 1342–1350.
[35] J. L. Quimby, N. D. Seyala & J. L. Wolfson, "Social cognitive predictors of interest in environmental science: Recommendations for environmental educators," Journal of Environmental Education, 38(3) (2007): 43–52.
[36] Quimby, Seyala & Wolfson, "Social cognitive predictors of interest in environmental science".
[37] Canadian Council on Learning, Environmental Education in Secondary Schools: Career Choices and Perceptions. Report for ECO Canada (Vancouver, B.C.: 2009).
[38] J. A. Palmer, J. Suggate, I. Robottom & P. Hart, "Significant life experiences and formative influences on the development of adults’ environmental awareness in the UK, Australia and Canada," Environmental Education Research, 5(2) (1999): 181–201.
[39] H. E. Julien, "Barriers to adolescents' information seeking for career decision making," Journal of the American Society for Information Science, 50(1) (1999): 38–48.